Some say po-tay-toe. Some say po-tah-toe. And now, apparently, some say “oootz” while others prefer “uhtz.”
I’m referring, of course, to the snack company rather famous here in the mid-Atlantic states. In an internal twist of corporate-competitor social media managers duking it out publicly on various platforms, a veteran SSM and a newbie SSM in the same company are having a friendly argument about the pronunciation of the brand name.
I’ve always admired the witty repartee of snarky yet funny and respectful digital content creators. I remember fondly when Wendy’s took social media by storm — and set a significantly higher bar — with an SMM who took on all comers. From corporate competitors to individual consumers, no one was safe from a witty dig from the writer, who is named by many online sources as Matt Keck. For some fun entertainment, search Wendy’s social media, make some popcorn and sit back and enjoy.
But back to the current debate being carried out by the Hanover, Pa., snack company (even though many Baltimoreans claim ownership of the brand). The online back-and-forth started April 14, with a video showing the veteran social media manager announcing that a second media team member had been hired. Pronouncing the brand as “oootz,” the veteran worker asked everyone to give the new hire a warm welcome.
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Camp Oootz |
The followup video featured the new hire, telling everyone how excited she was to be working for Uhtz. A third video showed the two meeting face-to-face, which resulted in an escalating argument after each heard the other’s pronunciation.
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Camp Uhtz |
There’s an on-going series of videos and memes that carry out the “debate.” I’ve lived in this region my entire life and I’ve never heard the snacks referred to as “oootz.” I have always been and remain in the “Uhtz” camp. But hey, the campaign worked because people are talking about the snacks.
I don’t want to give the ending away, but the two managers eventually land in the HR office, where the personnel guru ducks the debate by spelling out U-T-Z. Make some more popcorn and head over to Utz to enjoy the show.
Some say po-tay-toe. Some say po-tah-toe. Some say Uhtz. Some say Oootz.
But there’s no reason to call the whole thing off.