A salad by any other name is still a salad. There. I said it.
I of all people understand the need to beef up language; to put new, trendy, hip labels on time-honored (read old) items and concepts. I understand marketing and the commercial need to cater to the demographic group that’s out there spending the money, driving ratings and spreading the word through social media posts and reviews.
And I fully acknowledge that I am no longer a member of that desired demographic. But that doesn’t mean I have to like the trend of renaming things that have existed under another label for decades, if not centuries. Doing so is the equivalent of renaming your 16-year-old dog, expecting him to suddenly respond to “Cooper” because “Rex” is no longer “in.”
Few, if any, words in the English language have a singular, dedicated definition. With this week in mind, take the word “hot” as an example. It can mean extremely warm, stolen, electrically charged, spicy or sexy. Context determines the intended meaning — or at least we hope so — so conversation participants are on the same page, so to speak.
One of the recent linguistic appropriations that has driven me crazy is the use of the word “hack” when offering instructions or suggestions for how to do something. Apparently, the phrases “helpful hints,” “useful tips” and “shortcuts” are no longer good enough when it comes to sharing knowledge and experience. We have camping hacks, cooking hacks, gardening hacks — you get the picture. And the joke is that most of these "hacks" are time-honored, well-known helpful hints that we had in our life tool boxes as we grew up.
Interestingly enough, “hack” is another word with multiple meanings — most of them negative. You definitely do not want your computer or any other digital device hacked. You should use caution when accepting a ride from a hack. You do not want your lawn guy to hack his way through your carefully cultivated bushes and trees. As a writer, I would probably cry if someone referred to me as a hack. And while writers in particular are often referred to as hacks, it’s a label no worker, regardless of profession, wants. Unless, of course, you're a hacker and proud of it.
So now, hack means helpful hint. OK. Whatever.
But what brings me here today is the use of the phrase “sub in a tub” to describe what we old people call a salad. I get that carbohydrates are the new enemy of the people and those nasty things are to be avoided at all cost. So sandwiches, hoagies, submarine sandwiches and even wraps are out and “subs in a tub” are in.
I know this is not an extremely new marketing effort. The phrase has been around for a while and I have giggled before at the gullibility of consumers willing to pay $15.99 for a $5 salad simply because it has a hip, new moniker.
Recently, because I apparently clicked on an article about or a “recipe” for a tub concoction, I have been inundated by social media posts from a variety of cooking, diet plan and wellness groups extolling the virtues of the sub in a tub.
"Sub in a Tub" from Mediterranean Diet and Recipes for Beginners group on Facebook. |
A recent salad made by the author. Photo by Marge Neal |
Again, I understand the marketing value of renaming salads to appeal to a new audience of consumers. What has me absolutely cracking up over this are the comments people publish on these sub in a tub posts.
Below is a collection of honest to God real comments posted by folks responding to the pretty pictures of salads in plastic food containers:
“OMG! This looks delicious! Can’t wait to try!”
“Where did you get the containers and lids from please? Can’t wait to try this. TY.”
“Looks good.”
“I’d love to try this. Can you share your recipe?”
For real? People have never before seen a salad and think it's a new thing? Can't wait to try it? Were you born yesterday? Have you been living in the proverbial cave, eating sticks, nuts and berries (which, now that I think about it, was probably mankind's first salad)? And do you really need a recipe? Geez!
To be honest, the comment section also includes discussions about reinventing the wheel and pointing out the bowls of assorted ingredients are, in fact, salads. Here are some of those debate comments:
“Wouldn’t that be called a salad?”
“Technically it is a salad. They just decided to be innovative. LOL.”
“These people nowadays they can’t come up with a new movie they just keep making the old good ones and messing them up most of them and what used to be chef salad is now sub the tub.” (Lack of punctuation and poor grammar is the work of the original poster).
“Call it what you want. It looks delicious. Count me in.”
“It’s a chef’s salad.”
“Chef salad doesn’t have pepperoni or salami.”
“A salad by any other name is still a salad.”
“What’s your point? It’s named this and it’s cute. Downer!”
And so on and so on.
There’s no doubt the word “salad” covers a wide open territory with much room for interpretation. There are lots and lots of named salads (Greek, Chef’s, Cobb, Caesar, Waldorf) and probably just as many unnamed concoctions whipped up in kitchens across the country that are probably never the same two batches in a row. I quite often make the “clean out the refrigerator” salad, using up the last remnants of veggies, meat, cheese, hard-boiled eggs and anything else that’s just this side of being a science project.
Depending on my mood and patience level, I will slice green and black olives, chop up walnuts, cut strawberries, watermelon and cantaloupe and grab a handful of sunflower seeds for a salad. I’ve been known to add dried berries, bacon bits, granola, grapes and that last mandarin rolling around in the bin. In other words, pretty much anything goes in my house. There are no salad rules. Well, I guess there is one rule: I call a salad a salad.
(Please note that I didn’t muddy this debate by bringing up the mayonnaise-based recipes labeled as salads: potato, pasta, shrimp, chicken, tuna, etc. I guess those could be a topic of discussion another day.)
Regarding “sub in a tub,” I’m guessing perhaps there are new generations that refuse to eat their veggies and these new labels make salads look trendy and innovative. But if there are people in this country who turn up their noses at a salad but fork over big bucks for a “sub in a tub,” well, bless their little hearts.